House Band Wines Announces 2011 Fall & Holiday Line Up
NEWS RELEASE ~ FOR IMMEDIATE RELEASE
Love of Music & Eye-Popping Label Combine for Artist and Venue Cross-Promotions for New Brand Created by Winemaker Patrick Krutz
(SANTA ROSA, CA, September 7th 2011)— House Band Wines announced today its inaugural fall and holiday releases as the winery prepares to host its upcoming “Get on the List” launch party set for October 14th at SIR Sound Stages in Hollywood, California. House Band Wines’ portfolio includes its White+3 (blend), 2009 Chardonnay, 2009 Merlot, Red+5 (blend) and 2010 Cabernet Sauvignon. The suggested retail price for the non-vintage, California blends is $8.99 per 750-ml bottle, while the vintage-dated, California varietals are $11.99 each.
House Band Wines are composed of choice lots from selected vineyards throughout the golden state of California, with true varietal character and rich, ripe flavors. Winemaker Patrick Krutz of Krutz Family Cellars was inspired to create House Band Wines when some of his music industry friends lamented that they couldn’t get good, consistent wines-by-the-glass for their string of music venues, and from a winery that truly connected with their audience to help grow wine sales.
The packaging is designed to be bold, exciting, and easy-to-read in dim light from behind the bar and have serious “pop” from retail selves. The brand is leveraging technology and deep industry relationships in wine and music to create a loyal community and fan base by partnering with musical artists and venues, co-promoting through online editorial content, and via strategic special events and projects. The brand is also committing 2% of all sales to support select regional music programs and charities, “One gig at a time…”
Distributors, venues, retailers, chefs, festival producers, and others interested in learning more about House Bands Wines are encouraged to contact Jennifer Tincknell of Tincknell & Tincknell at (707) 433-3671 or by email at firstname.lastname@example.org.
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Joel Quigley, House Band Wines
(707) 495-0831 / email@example.com
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