House Band Wines Rock Hollywood Launch Party — Sneak Previews New 375ml Flex Pouch for Epic Festivals & Activities Where Glass Doesn’t Make the Cut
When we first arrived at SIR Sound Stages in Hollywood, California, we took it as a good omen that Bono of U2 was onsite rehearsing for the following night’s concert with Lady Gaga and Usher at the Hollywood Bowl — all to celebrate the tenth anniversary of President Bill Clinton’s Clinton J. Foundation. First opened in 1967, the halls and stages of SIR have been graced by many of music’s greatest legends. If we could capture just a tiny drop of this hallowed mojo in our glass, we’d be celebrating success.
As with any good show, you’ve got to have the right line up and create a vibe that defines the evening. With Sound Stage 1 as our venue, House Band Wines and Chef Frank Miller’s artisan apps on the menu, and live performances by Tom Jacob of hermes followed by the alt-rock trio SUDDYN, we were confident that we could deliver the promise of a memorable night.
We were also planning to serve up a little surprise, and did this by offering up a sneak preview of our new generous 375ml single-serve flex pouch that is due for January 2012 release. Click here to get the full details on our new innovative packaging that is designed to bring quality California wine to major festivals, outdoor celebrations, and really any event where glass just isn’t going to make the cut.
In a crowd full of wine drinking music industry execs, artists and media folk sipping glasses of House Band Wines, and noshing on passed apps by Chef Frank like Charred Ahi Tuna Crisps with Micro Greens and Drizzled Wasabi Sauce, Petit Shishito Pepper Pizza with Burrata Cheese, and Spicy Lamb Skewers with Jalapeño, Mint Pesto, it was gratifying to see the buzz that our 375ml pouch created. The reaction was basically: “It’s about time somebody figured out how to bring tasty wine to the music scene.”
Before we get to the live performances, we wanted to share one of the most gratifying experiences of the night: several of our Top 10 winning artists from our Sonicbids.com competition attended the event. These artists included Erin & The Project, Hyim and Jasmine Chadwick. We look forward to working with them in the future and sharing their upcoming features here at HouseBandWines.com.
And now the performances… Though House Band Wines is new on the scene, members of our team have been producing wine and music showcases for some 18+ years. It’s with this experience that we understood we had an unknown in selecting hermes to open the show. As a pair of upstarts (us and hermes), only lead singer Tom Jacob would make the trip from London to LA with manager Symon Bye. Sure, we’d been blown away by the tracks we’d been listening to with the full band, but could Tom deliver the goods with a solo acoustic performance. Did he have the chops? Would the songs translate? He did. They did.
As we said when we first selected hermes, they have classic U.K. rock ‘n’ roll influences, yet a fresh and atmospheric sound that is pensive, syncopated, and through many of the songs, crescendo into a sonic grooves. The lyrics are youthful, yet poetic beyond years. Tom himself has that “quiet” Brit persona that draws the audience in with his storytelling and subtle hooks — delivered through vocals and guitar. Yet, just about the time you’re comfortable in his grove, he pops the music forward with an internal energy that let’s you know there is serious fire and passion within his heart and soul. To get the scoop on what’s coming up for hermes, visit http://www.myspace.com/hermesuk.
By the time SUDDYN took the reigns, SIR’s Sound Stage 1 was filled with a lot of smiling people, sated by House Band Wines, Chef Frank’s excellent food, and the good company of colleagues and friends. Clearly, it was time to put a cap on the evening with a full out rock ‘n’ roll onslaught courtesy of A&R Worldwide’s headliner SUDDYN, comprised of brothers Alan and Jarrett Steil and drummer Ben Masters.
Perfectly described in their bio as “piano-driven electro-rock,” SUDDYN delivers a huge sound of pulsing energy and hook that is guaranteed to bring a crowd to its feet. The trio combines alt-rock rawness with melodic anthems led by front man Alan’s impassioned lead vocals and piano playing — and intense stage presence. Inherently, there is an intuitive interaction, both musically and in performance, that we’re sure is derived from the deep bonds of brotherhood. This camaraderie is as infectious as their songwriting, which has just the right dash of pop and swagger to make us want to come back for seconds, thirds…
So as the lights came up and “last call” rolled into “good nights” and “big thanks,” we certainly felt like we’d captured just the smallest drop of magic that comes from a legendary site like SIR. Thanks to everyone who helped make it happen. Cheers!
Photo credits: A&R Worldwide
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